Friday, October 28, 2005
Return of the Bling...
So the last month has had a few different thigs happen - first off, a vacation for me and a last double-production week to meet our weekly content commitments. I say last as our producer (Andrew Moskos) and I came to the agreement that it was somewhat absurd to grind yourself down as much as possible doing double work so you can go and collapse on vacation, which led us to implementing the idea of putting out older tried & true videos, which led to releasing the 'Terrorists on the Internet' video. It's a favorite I made sure didn't get buried during the pitch days for the 'Boom Chicago Saves The World' show. Rob Andristplourde wrote and is featured in it.
The latest video which had the working title 'MTV Gasolina' (titled for the web somewhat more obviously; "Gasoline is the new Bling") is the product of the new production regime where we now put all our videos before audiences to see what needs to be cut for a last edit run before we release it on the Web.
We'd always imagined that in order to keep our edge as quick-turn-around topical comedy producers we needed to have a new video every week without fail, whether we thought it was great or just ok. Now we're proposing a reduction in output to our distributor ZoomIn to allow for a raise in quality, which they understand, but are understandably less happy about as they are in the business of distributing content. Their content manager has suggested a creative solution of releasing clips from current shows which we will likely go with to keep output up and still allow for 2-3 original videos a month.
Now I guess we'll see how improv regularly edits to video... There's at least one good example...
The latest video which had the working title 'MTV Gasolina' (titled for the web somewhat more obviously; "Gasoline is the new Bling") is the product of the new production regime where we now put all our videos before audiences to see what needs to be cut for a last edit run before we release it on the Web.
We'd always imagined that in order to keep our edge as quick-turn-around topical comedy producers we needed to have a new video every week without fail, whether we thought it was great or just ok. Now we're proposing a reduction in output to our distributor ZoomIn to allow for a raise in quality, which they understand, but are understandably less happy about as they are in the business of distributing content. Their content manager has suggested a creative solution of releasing clips from current shows which we will likely go with to keep output up and still allow for 2-3 original videos a month.
Now I guess we'll see how improv regularly edits to video... There's at least one good example...
